Bruce Nessbaum, IQ. EQ. We Need CQ – Creativity Intelligence. How Much Do You Have? How Much Does Your Organization Have?, BusinessWeek, March 25, 2010, available at http://www.businessweek.com/innovate/NussbaumOnDesign/archives/2010/03/what_is_your_cr.html.
Just as IQ and EQ has proven to be measures of specific capabilities, the capacity for creativity is increasingly the core to building value in these uncertain and treacherous times. And just as IQ and EQ scores can be raised significantly for anyone by teaching and training, so too can CQ be bolstered for individuals and organizations.